Why do I need a Web Site?

For any or all of the following reasons:

(Click for a few ideas)

 

To communicate your ideas
Find customers
Find investors
Exchange information
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To streamline your business
Refer your customers to graphic illustrations to prevent misunderstandings and to aid their choices
Receive enquiries by email directly to the department responsible
Receive and acknowledge orders even when closed
Customers make informed enquiries, saving time and mistakes
Have remote staff write in orders on line with no need to have another at base do it for them
Have remote staff update data on line
Save embarrassing waste of time calls (If you thought a web site would cost less than £50 then reading our pricing page will save you and us a lot of time)
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To sell on line
Receive orders even when closed
Be assured of payment
Establish a truly world wide customer base
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To educate
Empower customers with the knowledge to make informed enquiries
Offer guidelines on the pitfalls of your industry or profession
Show customers how to measure bespoke items for themselves
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To inform a selected audience
Use password protected areas to keep remote staff updated
“Members only” areas to provide published and downloadable documents
Search facilities for technical staff wherever they are
Job vacancies
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To inform the world at large
News pages for press releases
“How to order” pages
Who to speak to
When you are open
Where you are
How to get there
Dispel myths (“I thought I would not be able to afford that”)
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To conduct market research
Message board to find out what the world is thinking
Feed back form for ideas and suggestions
Find out where your “hits” are coming from
Find out the search phrases most used to find you
Find which areas of your site (and therefore your business) interest most visitors
Find which areas of your site turn people off
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To improve your profile
Set out your stall to a potential audience measured in hundreds of millions
Customers will increasingly expect you to have a web site
Customers will increasingly expect you to have a web site that informs, educates and provides convenience
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To provide convenience to your customers
Be “open” 24 hours a day 7 days a week
Make ordering and enquiries easy - even for someone in a different time zone
All the information they need a few clicks of the mouse away
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We would look silly if our site did not conform to web standards. This icon says that it does! Valid CSS

Copyright © Instant Image Access Ltd 2002

 

 

 

 

Introduction | Why do I need a Web Site? | Launching into cyber space | Define your message | Database driven sites | Colour scheme and styles | Design and publication | Hosting | Promotion and Maintenance | Web Site Prices | Upgrade your web site | Web Doctor | Search Engine Optimisation | Database Solutions | Your Colour Scheme | Effects | Fonts and the Internet | Frames | Layout of your Site| Contact | Why Us? | Principles | Terms and Conditions | While away some time

This site is optimised to browsers that support World Wide Web Consortium (W3C) standards, HTML4.01 and CSS1.
It is accessible to any browser or Internet device, but as you are not using a HTML4.01 or CSS1 compatible browser it will look, at best, flat and uninteresting. Formatting and positioning of the elements on the pages could be lost completely.
Why we now design to these standards is explained here
You can download free compatible browsers from a list provided here

Special note to users of Netscape 4:

Netscape 4 has very "buggy" support for CSS1 and amongst other things loses formatting when the screen is resized and has to be reloaded. We can script around these problems, but now do not ask our clients to pay for the extra hours of work entailed when only a small proportion of users (3% in June 2002 - and falling) still have level 4 Netscape, and in any case can upgrade for free.
Rather than present you with a confusing, partially formatted site we have removed all styling on this site for Netscape 4.

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